Since the run of new
institutional framework in the electric equipment company, marketing has been
set as the major battlefield of the enterprise. General Manager Pan Chuanzheng
explicitly pointed out that marketing was the frontline and major battlefield
of the company. The reform in marketing is being increasingly strengthened in
the company, and a more intensive reform in marketing system is being carried
out both inside and outside the company. Internally, the marketing personnel
compete each other for their posts, and by applying the index + appraisal
management mode, the overall contracting system is implemented, so as to give a
full play to the principle of sharing profits and risks. Externally, emphasis
has been put on the construction of sales network, and the domestic market has
been divided into different areas according to their geographical position and
degree of development, with special personnel appointed to take charge of every
area, so as to strengthen the detailed management of market. At present, the
sales network of the company has covered more than 20 provinces, municipalities
directly under the Central Government and autonomous regions, and a compacted
high-efficient marketing system and after-sales service system have hence
formed, which has greatly raised the capability of the enterprise in market
control.
Consciousness of electric equipment market: The products demanded by customers
could be produced as quickly as possible as long as the market department sends
down the production plan according to the requirement of clients. |
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