Dongfeng Venucia Motor Company established to elevate the development


Wuhan, China (February 7, 2017) – Dongfeng Motor Co., Ltd. (DFL) today announced the establishment of Dongfeng Venucia Motor Company (DFV) in order to elevate the brand power and business development of the local joint-venture brand Venucia.


The executive team of Dongfeng Venucia Motor Company includes Managing Director ZHOU Xianpeng, who is former Deputy Managing Director of Dongfeng Nissan Passenger Vehicle Company (DFN), and Deputy Managing Directors XU Jianming, GAO Guolin, MA Lei, and Taiji TOYOTA. They will manage the nine departments of DFV including the Venucia Design Center.


The newly established Dongfeng Venucia is one of the seven business units of DFL. The other business units are DFN, Dongfeng Infiniti Motor Co., Ltd., Dongfeng Automobile Co., Ltd., Zhengzhou Nissan Automobile Co., Ltd., Dongfeng Motor Parts and Components Group Co., Ltd. and Equipment Co. of Dongfeng Motor Co., Ltd..


"We are happy about the rapid development of the local brand car market in recent years, and proud about the achievement of Venucia so far," said Jun SEKI, President of DFL and Senior Vice President of Nissan Motor Co., Ltd. " The establishment of Dongfeng Venucia Motor Company will further boost our balanced and synergized portfolio comprising joint-venture and local brands, and strengthen our product line-up and capability to address different market segments. Through optimized resource allocation, management efficiency and economy of scale, our overall competitiveness will be also improved.”


The Venucia brand was established in 2010 to meet the increasingly diversified demand of Chinese consumers. Venucia has already launched six product series, including D50, R50, R30, T70, T90 and e30. Moving forward, Dongfeng Venucia will adhere to its brand positioning “Better for Better”, providing quality and stylish products and excellent services at reasonable prices. Venucia will launch at least one new model each year and continue to enrich its diversified and competitive product line-up which includes sedans, SUVs, MPVs and new energy vehicles.


"Dongfeng Venucia will remain responsive to the market trends and consumers’ needs. We will continue to build on the trust that we have already earned from our 480,000 customers, by ways of growing our product line-up, strengthen distribution channels and improved services,” said ZHOU Xianpeng, Managing Director of DFV.


Jun SEKI recognizes ZHOU Xianpeng for his contribution to DFN in achieving its operational and sales growth and in the long-term development of DFL. "We are confident that, under the leadership of ZHOU Xianpeng, along with a strong team of executives, Dongfeng Venucia will unveil a bright new chapter,” he said.


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