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Dongfeng Motor Co., Ltd. |
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Passenger Vehicle Company, Dongfeng Motor Co., Ltd. |
| Commercial
Vehicle Company, Dongfeng Motor Co., Ltd. |
| Dongfeng
Automobile Co., Ltd. |
| Parts
& Components Business Unit, Dongfeng Motor Co., Ltd. |
| Equipment
Company, Dongfeng Motor Co., Ltd. |
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General Introduction to Dongfeng Motor Co., Ltd.
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Dongfeng Motor Co., Ltd. (DFL) was
formally established on June 9, 2003
as the result of the strategic
cooperation between Dongfeng Motor
Corporation (DFM) and Nissan Motor
Co. The company came into formal
operations on July 1, 2003 with Mr.
Xu Ping as current Chairman and Mr.
Kimiyasu Nakamura as President.
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DFL has registered capital
valued at RMB16.7 billion (240
billion Yen or US$2 billion)
with 50 percent equity per each
party. Investments from DFG
include existing assets from
subsidiaries and equities in
relevant enterprises while
Nissan Motors Co. provided cash
at equal value. The company is
now headquartered in Wuhan and
has approximately 70,000
employees.
DFL is China's first automotive
joint venture enterprise with a
complete series of trucks,
buses, light commercial vehicles
and passenger vehicles. The
Dongfeng brand is used for its
commercial vehicles and the
Nissan brand is used for
passenger vehicles.
DFL has established a R&D center
for passenger vehicles in
Guangzhou while maintaining and
developing its R&D center for
existing commercial vehicles
with its headquarters relocated
in Wuhan.
DFL is the largest joint-venture
project of its scale and the
deepest and broadest scope in
China's automotive industry.
——Largest
in scale. Registered capital in
the company is valued at RMB16.7
billion. It surpasses any other
joint-venture enterprise in
China. This is Nissan's second
largest overseas investment
project following project
investments in the US.
——Greatest
number of employees. The number
of employees amount to 70,000,
which is the greatest number for
a joint-venture enterprise in
China's automotive industry.
——Broadest
range of products. DFL's
products include commercial
vehicles, passenger vehicles,
parts & components and
automotive equipment. This makes
DFL the first joint-venture
company with a complete range of
products in China's automotive
industry.
——Deepest
cooperation. In addition to
cooperation in the areas of R&D,
production and sales, Nissan
will also provide experience
sharing in product strategy,
purchasing, logistics, quality
control, brand management,
market development, sales
network and financial services,
covering all aspects of the
value chain.
DFL has successfully
accomplished its first mid-term
business plan named “Plan Two
Cubed” by reaching sales target
of 620,000 vehicle units for
2007.On May 28, 2008, DFL again
announced its second mid-term
Business Plan named “Plan One
Cubed’ between 2008-2012. Under
this ambitious plan, DFL targets
vehicle sales of one million
units and revenue of 100 billion
RMB by 2012 with launching more
than 15 new models. The Company
also plans to become identified
and recognized as a “Trusted
Company” by creating the robust
DFL corporate culture that will
evolve as a unified blend of the
working cultures of Dongfeng and
Nissan and by providing
environmentally friendly
products and service.
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