Dongfeng Motor Co., Ltd.
Passenger Vehicle Company, Dongfeng Motor Co., Ltd.
Dongfeng Automobile Co., Ltd.
Parts & Components Business Unit, Dongfeng Motor Co., Ltd.
Equipment Company, Dongfeng Motor Co., Ltd.
General Introduction to Dongfeng Motor Co., Ltd.

Dongfeng Motor Co., Ltd. (DFL), the biggest joint venture enterprise in China’s auto sector, was formally established as the result of the strategic cooperation between Dongfeng Motor Corporation (DFM) and Nissan Motor Co. The company was founded on June 9, 2003 and came into formal operations on July 1, 2003 with Mr. Xu Ping as current Chairman and Mr. J. Seki as President.

DFL has registered capital valued at RMB16.7 billion (240 billion Yen or US$2 billion) with 50 percent equity per each party. Investments from DFG include existing assets from subsidiaries and equities in relevant enterprises while Nissan Motors Co. provided cash at equal value. The company is now headquartered in Wuhan Economic and Technological Development Zone and has 57,000 employees (After the medium and heavy commercial vehicle business and its related employees were separated).

DFL is still China's first automotive joint venture enterprise with a complete series of passenger vehicles and light-duty commercial vehicles.

DFL is the biggest joint venture project in China’s auto sector with the deepest cooperation level and broadest area.

----Its scale is the largest. Its registered capital is 16.7 billion Yuan, which is more than any other joint ventures in China. It is also Nissans’ biggest overseas invested project only next to its U.S. plant.

----Greatest number of employees. The number of employees amounts to 57,000, which is the greatest number for a joint-venture enterprise in China's automotive industry.

----DFL's products include passenger vehicles, light commercial vehicles, parts & components and automotive equipment. This makes DFL the first joint-venture company with a complete range of products in China's automotive industry. It is also Nissan’s only all-series cooperation project overseas.

----In addition to cooperation in the areas of R&D, production and sales, Nissan will also provide experience sharing in product strategy, purchasing, logistics, quality control, brand management, market development, sales network and financial services, covering all aspects of the value chain.

Based on the complete fulfillment of the first mid-term business plan “Plan Two Cubed” for 2003-2007, DFL fulfilled the sales volume and sales revenue targets of its second mid-term business plan “Plan One Cubed” for 2008-2012 in high quality within less than 3 years. On July 26, 2011, DFL announced its “new mid-term business plan” for 2011-2015 in Beijing. As Dongfeng Commercial Vehicle Co. and its related business was separated from DFL on Jan. 26, 2013, DFL streamlined its main business, shortened its management expansion, optimized the organizational structure, and put more strength on the PV, LCV, parts and components and equipment, and formed a better management base. DFL takes the scientific development as its priority and will speed up changing its development method. It will strengthen its competitive advantage through the continuous improvement of product and service quality and the increase of market share while satisfying the customers’ demand. It will make all its effort to be a leader in the auto industry with the “highly trusted” brand image.

 
 
 
 
 
Dongfeng will display ten models of passenger vehicles at the Beijing International Motor Show (05-28-2004)
Teana displayed at the Beijing Motor show in June (05-27-2004)
Dongfeng Motor Company Limited Passenger Vehicle's Guangzhou Huadu Plant Goes into Operation (05-18-2004)
Dongfeng Motor Co., Ltd. Announces Midterm Business Plan (11-24-2003)
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