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Operation Strategy:
Highlight core business, Seek opportunities to expand, Advance Steadily,Center
Around Profit.
Operation Philosophy:
Develop Strategically, Focus on core business.
Six Responsibility Systems:
Responsible to shareholders, responsible to customer, responsible to employees,
responsible to the nation, responsible to the society, responsible to the
environment and responsible to the partners along with the derived sustainable
development guideline centering the concept of "People oriented and Value
oriented" .
Product Strategy:
Focus on Commercial Vehicle, Strengthen Engine, Develop Passenger Vehicle and
Aim at Hi-Tech.
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Dongfeng Automobile Co., Ltd.(DFAC) was founded independently by Dongfeng
Automobile Corporation by way of public raising of funds on July 15, 1999.
"Dongfeng Automobile" shares are listed for transaction at Shanghai Stock
Exchange on July 27, 1999. DFAC now has two subsidiaries i.e. Automobile
Subsidiary Company and Foundry Subsidiary Company, and several subsidiaries
hold by it including Dongfeng Cummins Engine Co., Ltd., Dongfeng Yulon Motor
Sales Co., Ltd., and Dongfeng Xiangfan Tourist Bus Co., Ltd. etc.
Taking the nucleus of automobile industry—— entire car and motive as its main
business, the company manly engages in the development, design, manufacture and
sales of Dongfeng series of light commercial cars and Dongfeng Cummins series
of diesel motors. The main products are Dongfeng light commercial cars, the
intellectual property right of which is exclusively hold by the company and the
general performance of which takes the leading place in China, and Dongfeng
Cummins diesel motors including Dongfeng Xiaobawang, Dongfeng Duolika, Dongfeng
Mengka, Dongfeng Star, Dongfeng Xintianyou, Dongfeng Pickup, Dongfeng Lianghua
and other types of light commercial cars, Dongfeng Cummins B and C series of
diesel motors as well as Dongfeng Meihua casts.
The company's aim in team construction is to cultivate progressing employees,
to bring up pioneering leaders and to develop innovative enterprise. The
company's concept is Loving Care for Every One and Every Car. The
enterprise spirit is Realizing Value of Life and Accepting Future Challenges.
The operation philosophy is Credibility with the World and Users Being the
First. The company's values is Being Responsible for Shareholders, Users,
Employees, Environment, Partners, Society and Nation. With all these, the
company has been making progress along a way of profound connotation.
In 1999 the net profit of the company was RMB 0.323 billion which made the
company take 30th place among the top 50 listed company of Shanghai Stock
Exchange. Among the 1,000 largest Chinese new- and high-tech enterprises of the
year 1999, the company took the 16th place.
In 2000 the net profit of the company was RMB 0.373 billion which made the
company be listed among the top 50 listed company in China. The company passed
the third party authentication of ISO9000:Quality System 2000. Among all
Chinese companies listed at foreign stock exchanges, the business achievement
of DFAC took 86th place in 2000.
In 2001 the net profit of the company was RMB 0.537 billion. Among all Chinese
companies listed at foreign stock exchanges, the business achievement of DFAC
took 68th place in 2001.
The net profit of the company was RMB 0.616 billion. The company was confirmed
as one of the key new- and high-tech enterprises of National Torch Program (a
plan to develop high and new technology) by Ministry of Science and Technology.
It passed the third party authorization of GB/T24001 Environmental Management
System and GB/T28001 Vocational Health and Safety Management System. Enterprise
Management Association of Chinese Mechanical Industry elected the company
"Advanced Enterprise of Enterprise Management in mechanical Industry". Chinese
Academy of Sciences elected it one of One Hundred Chinese Enterprises with Best
Competitiveness (being No.21). Bain Company under the American magazine -
Fortune elected the company one of eight Chinese listed companies of
sustainable increase in profit. The company took 26th place on the Billboard of
Top 100 Chinese Listed Companies (CBT100) in 2002. The business achievement of
the company took the third place among Chinese listed companies in 2002. The
company's share was elected 180 index share and the company was one of the most
influential companies.
In 2003 the net profit of the company is RMB 0.629 billion. The company gained
the "3C"certificate and was elected one of Ten Chinese Enterprises with High
Creditability. According to Fortune Chinese version of the year 2003, the
company took 63rd place among top 100 Chinese listed companies.
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