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As one of the biggest die & mould manufacturers in domestic automobile
industry, Dongfeng Motor Die & Mould Co., Ltd. not only undertakes a major
part of the die & mould processing task of Dongfeng Motor Corporation, but
also processes dies and moulds for many other domestic automobile
manufacturers, playing a significant role in the development and manufacture of
automobile products; as a result of which, the company enjoys a pretty high
reputation in the automobile industry with the honorable title "cradle of
Chinese automobile dies and moulds".
As a specialized plant under the Second Automobile Works (SAW), a major project
in the "Three-line Construction Plan" in China, Dongfeng Motor Die & Mould
Co., Ltd. (DMDMC) has represented the highest level of domestic automobile
industry since 1969 when it was newly established. In the over thirty years
thereafter, it has been standing at the frontline of Chinese automobile die
& mould industry; especially in the nearly ten years of 1980s, it was the
acknowledged leader of the trade. The development history of DMDMC is a
concentrated reflection of the development of Chinese automobile die &
mould industry, and it has led the development trend of technology in this
trade. DMDMC has experienced the era of imitated milling supported by imitated
milling technology from 1970s to 1980s, the era of numerical control milling at
low rotation rate in 1990s and the era of high-speed milling processing
nowadays in succession, and now it provides matched processing service not only
for trucks but also for cars. At present, DMDMC has strong capability in design
and manufacture of automobile dies, moulds and inspection jigs, production,
welding and assembly of stampings and development of automobile products; the
typical products it produces include automobile cold punching dies, inspection
jigs, automobile master cast, automobile parts and standardized dies and
moulds, etc.
In the struggle for the upper hand in trade technology, DMDMC has introduced
process technologies such as CAE technology, CAD technology, NC (numerical
control) programming technology, laser cutting technology, product reverse
engineering development technology and the latest heat treatment technology as
well as the most advanced database management system in the country in recent
years; accordingly, the core technologies of DMDMC are drawn closer and closer
to international level and standard.
In Nov. 2001, DMDMC passed the certification of Standard ISO9001:2000 for its
dies, moulds and inspection jigs, and the third-party certification of Chinese
Automobile Products Committee for its automobile products; in Jan. and Feb.
2002, it passed the QS9000 certification of the Quality System Certification
Center of Chinese Automobile Products Certification Committee and ISO14001
certification by Chinese Mechanical Industry Environment Management System
Certification Center respectively. In 1996, the CAPP/CAM Integrating System for
car body covering piece dies developed and put into application by DMDMC passed
the acceptance check of the State Science & Technology Commission and
gained the Chinese Automobile Industry Science & Technology Progress &
Achievement Prize in 1997. Also in 1997, the 20 parts and 69 sets of dies and
moulds that DMDMC manufactured for Dongfeng Citroen Automobile Company won the
prizes both of Dongfeng Motor Corporation and Chinese Automobile Industry
Association.
With over 30 years’ experience in manufacturing dies and moulds, DMDMC began to
face severe challenges of many domestic die & mould manufacturing
enterprises, especially those joint ventures and nongovernmental enterprises in
recent years. As a traditional state-owned enterprise, DMDMC is losing its
superiority in equipment, geographical position and policy. Therefore, DMDMC
carried out reform in its institutional framework and completed the reform in
Dec. 2003, during the process of which, it transferred from a die & mould
plant under SAW to Dongfeng Motor Die & Mould Plant and then to Dongfeng
Motor Die & Mould Co., Ltd., and this has laid a good foundation for its
business development in the future. The new company brings forth the
development strategy that "improve and refine our dies and moulds; strengthen
and expand our business in automobile parts", keeps improving its equipment,
technology, personnel structure and product quality, and continuously
strengthens and expands its traditional advantages; meanwhile, by playing its
advantages in developing dies and moulds, it continuously develops new products
and increases the profit of the enterprise; accordingly, a new pattern with
combination of major and minor businesses and diversified operations has come
into being preliminarily in the company.
In recent years, DMDMC put forward the idea that "expand two markets", and
decided to develop a new market besides the traditional market of Dongfeng. By
upgrading the product quality and providing sincere service, the company has
set up business relations with over ten domestic entire car manufactories, and
its business has covered the northeast area, north area, south area and
northwest area of China, forming the business network centered on big cities
such as Wuhan, Shanghai and Guangzhou and radiating to the surrounding areas.
In 2003, the business volume that DMDMC acquired from units other than Dongfeng
Group took up over 60% of its gross business volume.
In July 2003, with joint investment from Dongfeng Motor Corporation and Nissan
Motor Co., Ltd., Dongfeng Motor Co., Ltd. was established, with a planned
annual output of 550,000 cars, which has provided unprecedented space for the
development of DMDMC. In 2004, the first major product development project of
the joint venture—JA Project was launched in DMDMC. Undoubtedly, DMDMC will
undertake more important die & mould projects in bigger quantity, and gain
more opportunities from the rapid development of the joint venture.
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